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Expand knowledge about the impact of cinema at first day of IFF Panama 2024

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< strong > Expand knowledge about the impact of cinema at first day of IFF Panama 2024 < / strong >

< strong > Expand knowledge about the impact of cinema at first day of IFF Panama 2024 < / strong >

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With a number of dialogues focused to highlight the film industry, its impact on society and its opportunities for economic development, she began the 10th version of the Panama Film Festival with the participation of national and international guests with knowledge of audiovisual issues among them, the Minister of Culture, Giselle González Villarrué.

The leading Spanish cultural authority, with the director of the Panama Filling Commission of the Ministry of Commerce and Industries, Essie Mastellari, public policy director Netflix Latam, Pierre Emile Van Doone and the Leader of Innovation and Creativity, of the BID Group, Alejandra Luzardo, under the moderation of Pituka Ortega, President of the Board of Directors of IFF Panama, analysed the positive results of cinema at the Forum: "the multiplier effect of the audiovisual industry."

In this context, she stated that "the audiovisual industry is an ideal platform to export culture," she also recalled that this Ministry is only four and that work has been undertaken to update the Cinema Act and that new opportunities have been given to all actors involved in this industry, to work as a team and that one of the challenges that the country has is to take the industry seriously, to "believe it" for all that the film industry represents "a pillar of social transformation but also a pillar of economic development."

At this event, the other participants presented economic and social data such as employment generation, currency and industry development in recent years in the Republic of Panama and how the country has been gaining an interest from producers, writers and other professionals associated with this activity.

To this end, Karla Quintero, director of the IFF Panama highlighted the state contribution they have received from entities such as the Ministry of Culture (MiCultura), the Mayor of Panama, and the Tourism Authority (ATP), among others that year after year they believe at this festival and that support the formation and promotion of Panamanian cinema.

Following the day of dialogues, we discussed "the role of the festivals today and tomorrow" with the participation of Estrella Araiza of the International Film Festival at Guadalajara (FIGC), Roger Durling (SBIFF) Santa Barbara International Film and Karla Quintero (IFF Panama) with a reflection about their aims, the participation of the community, state as private support, the challenges and challenges that have been faced by each, the audience and the training issues with which they have been promoting cinema in their respective countries.

Closing this first day of training and full of knowledge Elena Vilardell and Rosa Rodriguez of the Ibermedia Programme, under the moderation of Mariel García Sponner they have expanded information about the scope of the program, with an emphasis on aid lines, and they have to be collaborative among several countries with a view to strengthening the film industry of Ibero-American countries.