Panama, July 10, 2026. - The Ministry of Culture, in partnership with the Chamber of Commerce, leads management for the conduct of the World of Coffee in Panama, listed as the world's largest coffee event, to be held for the first time in Latin America.

As part of these preparations, the National Director of Creative Economics of the Ministry of Culture, Miguel Fábrega, conducted a discussion with different content creators and leaders of digital opinion.

The aim of the meeting was to explain the nature and relevance of this event to the country. Panama has the most focused coffee from the global market and this activity aims to visualise the impact of this distinction for the nation at an enabling time to consolidate the national brand and project Panama as a global meeting stage.

The session addressed the importance of participation by these digital communicators, who manage audiences of about ten to one hundred thousand people in sectors such as welfare, design and entrepreneurship. The participants have the task of passing on the implications of this multidimensional event, adapting the message to their respective audiences and contributing to the dissemination of a project relevant to national development.