MiCultura and OffresSimple in strategic partnership to boost Creative Industries

Panama, October 13, 2020.-The producers of concerts, shows, theatres, musicals and autocines will be benefitted with special commission costs through a strategic partnership between the Ministry of Culture and the OffertSimple electronic commerce platform with 270 thousand members who get daily offers at prices that are available to the public.

That partnership of promotion and impetus to Creative Industries has as its direct benefits producers registered with Sumat Ya's register to promote their events with very special prices for industry up to 30 December 2020.

The initiative constitutes a direct and positive impact to industry by improving its production and production potential during these months of economic recovery.

OffertiesSimple is an electronic commerce company with more than 10 years on the market, focused on connecting its members with best Panama's experiences, that will impact creative and cultural industries through producers of virtual or presential events of performing and audiovisual arts.

Since 2018, the portal has supported the sale of 85,000 tickets to concerts and play and is committed to continuing to support the creative industry to achieve sales volumes by 2020 and 2021 as they did before the pandemic.

With this partnership, the Ministry of Culture has been following up with its objectives with the creation of strategies to assist with the promotion and circulation of Creative and Cultural Industries in the national and international market, says Maru Gálvez, Director of Creative Economics of the institution, who added that with his plan to re-open the creative and cultural industries from 12 October next we will be able to integrate into this partnership the digital cultural tourism routes referred to in his plan to relaunch of the Casco Antiguo.