< strong > Training and upgrade courses for artisan and gastronomic entrepreneurs at Casco Antiguo < / strong >
Content of the News
The Ministry of Culture (MiCultura) through the office of Casco Antiguo (OCA) and with the support of the United Nations Development Programme (UNDP) initiated a process of evaluating and improving initiatives that are being undertaken at Casco Antiguo as Barrio Tears and Crafts Fair to turn them into enterprise projects with sector-specific support.
The Casco Antiguo office has been providing training focused on creative economy, cultural tourism, creativity and sales and marketing strategies.
A total of 20 gastronomic projects currently form part of "Taste of the Barrio" where most are women and have brought their families forward through Creole cuisine. That project is defined as a great family, where there will always be a smile accompanied by an unparalleled plate, and that's why it's more than 15 years old as the only gastronomic proposal within the Panama Jazz Festival.
The Feria de Artesanias (Feria de Artesanias) is a free thematic cultural activity that aims to create outdoor spaces for the whole family with a range of cultural products, with the artisan being the most powerful offer.
The historic centre is the second most visited tourist place in the country after the Panama Canal that offers opportunities for the sale of artisan products.
Our aim of strengthening the skills of artisan are continuous with a view to giving them the appropriate tools to improve their design, production and human development processes and their dynamics in the commercial ecosystem. Thus, we improve the quality of life and well-being of artisan communities and promote the preservation of traditional jobs as part of their inmaterial cultural heritage, "stated Yessenia Sánchez, director of the OCA.
During the training day, participants conducted an analysis of their businesses through FADA, leading them to evaluate them as entrepreneurs and better conduct their actions with a focus on the new trends required by the current market.
In this respect, Daniel Vigil with his undertaking @ vidycpanama mentioned "I thought the workshop was very good because I was able to conduct an analysis to get to know where I find myself and be able to strengthen weaknesses, overcome my threats, enhance my strengths and take advantage of the opportunities I have for my business."
While, for César Amaya "was a very instructive workshop and we were able to come with multiple ideas, through the foda we did I can do the exercise of knowing what my points of force are to be able to increase and make more interaction with my clients."
