MiCultura promotes analysis and dialogue among cultural and creative actors through workshop

Social communication professionals and cultural managers are trained at the workshop "Creative and Cultural Industries," focused on audiovisual sector management, training organized by the Ministry of Culture (MiCultura) through his direction of Creative Economics and his doctoral program at the University of Panama's School of Social Communication.

The workshop's programme, with a total of 40 hours both face and face-to-face, addresses issues such as an approach to the creative economy, an analysis of each sector of cultural and creative industries, and a vision of cultural and creative management in Panama, among other issues leading to an analysis and understanding of concepts.

Alexandra Samudo and Arlyn Serrano, directors and producers of the audiovisual and cultural sector, currently members of the first doctoral degree in Social Communication Science at the University of Panama are charged with illustrating and providing them with tools that will allow them to share knowledge and conduct actions so that they can articulate a cultural and creative ecosystem applicable to Panama at their end.

Arlyn Serrano emphasized "that people have been listening to the term creative industries, but we have to strengthen their definitions and their role in culture and creativity as they are constantly evolving industries."

Alexandra Samudo stated that "with this training we seek to align and build a common language so that people get to know and understand the creative economy that goes beyond creating jobs. It's about building a sustainable ecosystem, as we can only work together to develop our culture."

Meanwhile, Giselle González Villarrué, Minister of Culture, called on participants to take advantage of this workshop and eventually form a link, a group, a creative community that will help to grow and strengthen this industry that was formerly referred to as "an orange economy," but that has been changing and currently an interesting factor in a country's economic development.