Between thousands of years of history, the Reina Torres Museum of Arauz finds a symbol that identifies it

Panama, September 23, 2026. - The Reina Torres de Arauz Anthropological Museum already has a logo that will accompany its new stage. After evaluating more than 250 proposals sent from different parts of the country, the select proposal was "Etnovision," created by María Milagros Vergara Rodriguez.

At the event, headed by Arianne Benedetti, as Minister of Culture and Ivis Moreno, his deputy minister, gave his recognition to the winner and a symbolic check of ten thousand pits, an award financed by the Inter-American Development Bank, BID.

Following the decision was a jury composed of three specialists: architect Ignacio Mallol, archaeologist Julia Mayo and painter Eduardo Navarro. The interest that awoke the call reflects the Panamanian's appreciation for a space designed to safeguard national heritage, understand the historic roots and celebrate the diversity of our society..

During the announcement, Cultural Minister María Eugenia Herrera, through a video, congratulated the winner and recognized the dedication of all the people who sent his proposals as well as the efforts of the National Director of Museums to conduct the process. Herrera emphasized the intention that this renewed image will allow the public to feel even closer to the institution..

Founded in 1976 as the Panamanian Man's Museum and later renamed in honor of the famous anthropologist that promoted its creation, this enclosure has remained the main reference of anthropology in Panama. Its raison d'être consists of monitoring, investigating and disseminating the archaeological and ethnographic evidence that report thousands of years of human presence, attesting to the multi-ethnic and multicultural character of the country.

The Ministry of Culture reaffirms its intention to continue protecting Panamanian historic memory as an engine for development and a living legacy for future generations.

Creative Process

He tells his creator that the process for the creation of the logo "Etnovision" began with research about the life and legacy of Dr. Reina Torres de Arauz as well as of the indigenous Panamanian cultures, collecting visual references of his art, clothing and architecture of the old train station that houses the museum.

Later, at the stage of conceptualization and sketches, the designer merged key symbols such as the location map of the native peoples, traditional geometric patterns, the architecture of the building and the figure of a crown representing both the anthropologist and the Emberá flower and integrating cultural and architectural identities into a stylized and unified form..

In the final stages of definition, the color pallet was explored from seven colors representative of Panamanian cultural diversity, selecting a reddish tone inspired by the papo flower as a predominant color, complemented with dark blue tone typography.
The final proposal, established under the title "Ethnovision," synthesizes the multi-ethnic and multicultural vision advanced by the anthropologist, leading to a clear, adaptable symbol with profound historic value.